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Real-Life Lessons: A Small Gesture With a Big Impact

Here’s a story about a great customer service experience. It really shows the kind of power that comes from going the extra mile for your customers, and how a small gesture can mean the difference between a one-time shopper and a repeat customer.


Cinderella: Small Business Lessons from the NCAA Basketball Tournament

ncaa basketball

The NCAA tournament is often called “The Big Dance,” and some of March’s greatest madness comes from these so-called “Cinderella” teams. Many people identify with the scrappy underdog team, but did you know that you can take some business lessons from these games? Read on to find out how.


What makes you different from other businesses? YOU!

Small businesses have always had the edge on their larger competitors when it comes to injecting personality into their companies. The more personal your business seems, the further you’ll stand apart from some of your competitors. Here are four great ways to remind your customers that there is a person behind the logo.


5 Small Business Lessons


As a small business owner, you have the opportunity to be your own boss, make your own schedule and live your dream. To best run your business smoothly and prepare for roadblocks, take a look at these five hard-earned business lessons that you don’t have to learn the hard way.


Tory Johnson Asks: What is Your Spark? What Makes You Hustle?

tory johnson

Tory Johnson is a small business expert, best-selling author and weekly contributor to ABC’s Good Morning America. She founded both Women For Hire and Spark & Hustle to assist female entrepreneurs. Tory Johnson contributes regularly to OwnerNation. I’ve got a crazy fire inside me that says women can make anything happen and that I can […]


NCAA Tournament Takeaways for Small Businesses

You might be wondering what a college basketball tournament has to do with small business. Have you ever heard the expression “sports is a metaphor for life”? Well, this is true of business as well.


Five Questions with a Social Media Expert

social media

With social media receiving so much attention, we want our business-owning readers to have the best advice on how to successfully use it for their company. We spoke with Jeff Esposito, Vistaprint’s Social Media Manager, about common mistakes, finding the right audiences and other key factors.


5 Powerful Ways to Reenergize Your Business

A lot of people see spring as the season of renewal and rebirth, and with good reason: the flowers are blooming, the birds are singing and your business is in need of a proverbial spring cleaning. Now is a great time to refocus on the things you should do every work day and ways to ignite newfound energy in your business.


5 Ways to Create & Curate an Online Community


Here are five simple ways to set up and maintain an online community.