The beauty of a business card is that it fills in the information gaps that are left unanswered in brief first meetings. You do not have to tell a future client or customers your entire story on the spot; a business card allows the reader to discover your company on his or her own time with no pressure.
With that being said, it is important to remember that your business card is the first impression you make on potential customers and clients. Studies have found that nonverbal elements make more of an impact during initial meetings than anything you say. So a smart visual presentation is essential.
A business card is also a lasting impression because it lingers long after you are gone. When you design your business cards, make sure you avoid any mistakes that can give an unprofessional or disorganized appearance, like:
- TMI. Too much information will discourage the reader. If there is so much text that it is all crammed together, people will feel overwhelmed and not bother reading the details. It also gives the appearance of disorganization – not something you want people to associate with your personal brand.
- Competing elements. Not every detail on your business card is the most important detail in the world. Decide what the priorities are in your design – business name? Website address? Specialty services? – and then make those elements stand out through use of slightly larger text or attention-grabbing colors.
- Brand inconsistency. You should have design uniformity between all of your promotional materials, both print and digital. A person who types in your website from your business card should have a smooth visual transition from one piece of marketing material to the next. It doesn’t have to be exact, but a business card that does not appear to “fit” the rest of a promotional plan will look unprofessional and make you look like an amateur.
- Wasted space. You want to avoid too many visuals, but a business card with too much extra space looks boring and uninspired. A great way to give receivers an added visual element is by using the back of the business card for your company tagline or a quote. This gives readers a final thought, making your entire business card more memorable and impactful.
Your business card says a lot about your personality and who you are as a businessperson. Take the time to design a smart business card that will make a positive impression.
What is your biggest pet peeve when it comes to business card design?